The more companies succeed in orienting their products and services towards the needs and expectations of their customers, the likelier it is that they will forge a long-lasting relationship with them, because the bait has to appeal to the ...
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The customer typically demands service. Unlike marketing and sales, it's thus not the company that's seeking contact with the customer, but the customer who's proactively contacting the company. At the same time, service contact is one of ...
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Staff surveys demonstrate the extent to which companies have succeeded in winning over their own employees to help achieve their goals. They provide a concrete analysis of weak points ...
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Consumers don't always react rationally to prices, like the academic "homo oeconomicus". For example, prices are spontaneously felt to be appropriate or inappropriate, or serve as the basis for decisions even though actual knowledge of reference prices is often limited. This is why a sound knowledge of
decision psychology can be very helpful when initially establishing prices, altering them, or developing price models.
Price interest, price knowledge, and price assessment are the crucial variables that differ in accordance with the products and markets that are under investigation. Many surveys show that the customer is frequently far less fixated on the absolute price level than companies suspect.
Instead of the absolute price, it is ...
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