Feedback: Customer Centered Pricing Strategy
Classic pricing research methods are based on the assumption that people always decide rationally. Nevertheless, the ground-breaking pricing study "Smarter
Pricing with GRIPS" conducted by Vocatus in six sectors and sixteen countries demonstrates that people deal quite differently with the issue of price. In the
media market the customers often don’t even know the price of the newspaper they are buying.
The unique method has been awarded with the renowned ESOMAR-Best Paper Award 2010 and has changed the way media companies think about
pricing radically. Read more about pricing strategies based on GRIPS.
The results are so convincing and have such an immediate positive effect on the bottom line that Vocatus has successfully overhauled the pricing strategy of more than
70 newspapers and magazines. Read here, what our clients say or see list of all media clients of Vocatus.
New Article: Pricing beyond the homo oeconomicus
Classic pricing research methods are designed to measure the maximum "willingness to pay" of a rationally deciding homo oeconomicus. However,
when it comes to real people it's often not only the absolute price level that determines purchase; buying behaviour is instead influenced by
many more aspects, such as the underlying price motivation, price knowledge, price interest and the role that price as a whole plays throughout
their decision-making process. Vocatus has used a multi-national and multi-industry baseline study to investigate consumers' actual decision
behaviour, and in doing so has defined five different consumer types with regard to price ...
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Event: Vocatus Asia Forum
As the exclusive German partner of the international market research network "IRIS", Vocatus organised an Asia Forum on 7 April 2011
entitled "Market Research in Asia: What Really Matters". This event allowed market researchers from a variety of different companies
to get first-hand information about the situation in various Asian countries, and to make direct personal contact with the leading lights
of Asian market research. IRIS members from Japan, China, India, South Korea, Pakistan, Malaysia and Australia came to Germany and reported
on the special features, challenges and stumbling blocks facing market research in their respective countries.
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Feature: Customer Service
The customer typically demands service. Unlike marketing and sales, it's thus not the company that's seeking contact with the customer, but the customer who's proactively contacting the company. At the same time, service contact is one of the strongest levers in terms of customer retention, and therefore offers enormous potential.
An ever-greater proportion of contact with the customer takes place on the phone. Countless surveys unfortunately demonstrate that long waiting times, being frequently passed on, plus incompetent or outright false information are too often the norm with quite a few call centres ...
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