Market research for
Methods for

Management
Hardy C. Koth
- BA and MBA/MA (International Relations) in Seattle and Chicago
- Active member of the IRIS Council (International Research InstituteS)
- Former member of the management team at Booz Allen Hamilton Germany
- Responsible for the area of Acquisition and Consulting
- E-mail: hardy.koth@vocatus.com
Dr. Florian Bauer
- Doctorate in Psychology at the Technical University of Darmstadt, with MIT, and at Harvard
- Member of the Advisory Council of the Federal Association of German Market and Social Researchers (BVM)
- Responsible for the area of Market Research
- E-mail: florian.bauer@vocatus.com
Alexander Weigmann
- Studied Electrical Engineering at the Technical University of Munich and at Institut Eurécom, France
- Studied Business Management at the Technical University of Munich and at UC Berkeley
- Responsible for the areas of IT and Finance
- E-mail: alex.weigmann@vocatus.com
Dr. Gaby Wiegran
- Doctorate in Business Management at the University of Munich
- Publication of various books on the topic of customer retention, customer satisfaction, and staff management
- Responsible for the areas of Marketing, Law, and Staffing
- E-mail: gaby.wiegran@vocatus.com