Data Collection

Thought-through Project Design
So that you as a client can derive the maximum benefit from your market research project, it's vitally important that there should be a theoretically sound question concept, an appropriate design for data collection, and that everything should be carried out to a high standard. That's why we do our utmost right from the start, from project conception and data collection, to guarantee the quality of our analyses and the practical relevance of our recommendations.

Thanks to our experience and our methodological options, we're very certain how to conceive your project in the best possible way - you can rely upon our sound expert knowledge as well as our ability to recognise correlations, keep our eye on the bigger picture, and duly consider every factor.

We don't allow any short cuts when it comes to drawing samples or selecting the survey method, because quality always takes precedence with Vocatus.

Process-Oriented Approach
We don't look at your customers from your company's perspective. We think it makes more sense to view your company from your customers' perspective. This may sound straightforward, but it has far-reaching consequences for project design and data evaluation, because we examine processes and interactions from your customers' perspective and thus don't stop at the borders between departments or areas of the company so long as your customers' needs reach beyond them too.

Sophisticated Questionnaires
You'll only get informative answers you can use if the market research also asks the right questions. That's why a thought-through questionnaire is the basis for the quality of any market research project: we don't simply ask your customers what you want to know - we think it makes more sense to ask your customers questions they can actually answer.

For example, at the end of a decision-making process lasting several months, no customer is still in a position to say precisely when they made what kind of decision, and why. And only very few customers are able to clearly distinguish how satisfied they are with a product feature and how important this product feature is to them.

That's why it's already important to take account of this insight when conceiving the project, since only then will you get valid and meaningful results later on. Only the quality of the research concept dictates whether you ultimately end up with nothing but data instead of relevant information for the client.

Appropriate Data Collection Methods
Our project managers possess detailed knowledge about the tools and methods that are available. At the same time, they have sound experience of the various markets and sectors that allows them to weigh up which project approach can be implemented in the time available.

In addition, within the framework of our own basic research, we are constantly developing innovative methods of qualitative and quantitative research so that we can use them to provide an even better match with your needs and wishes in the future.