Multi-Client Studies
Multi-client studies are projects where the customers or staff of several companies in a sector are surveyed within the framework of a study; the projects are jointly commissioned by several companies in this sector.
Thanks to the uniform system, the individual company's data can very easily be compared with the competitors' average and the best and worst competitor. In the case of multi-client studies, each participating company receives detailed evaluations concerning their own company, whereas the competitors' figures are only presented in anonymised and/or aggregated form.
This is why data protection and the confidential treatment of competitor data are of course particularly important here. If some of the participating companies agree, it is also possible to provide this group with evaluations that mention the names of individual firms, so long as this data is used exclusively for internal purposes.
Multi-client studies can be conducted both as ad hoc projects and long-term repeat studies that provide corresponding comparison figures every year. For example, Vocatus regularly carries out annually recurring multi-client studies in the telecommunications and automobile markets; the participating companies share the total cost of the study. As a rule, all the reputable companies in the respective market take part in it.
Within the framework of a multi-client study, you not only discover the areas in which the competition is superior. Because we also always combine the data with concrete analyses relating to customer retention and willingness to buy, you also learn about the areas in which it's really worth being better than the competition, because only then can you deploy your resources in the best possible way.