Online Survey
In the case of online surveys, the questionnaire is made available on the Internet. The main advantages of this data collection method are shorter fieldwork times, lower costs, intelligent filtering, and the opportunity to present multimedia content such as images, music, and videos. The chief strengths of online market research lie in the quantitative area. However, new tools such as online diaries simultaneously allow one to also include qualitative data.
Intelligent Filtering
As with all computer-aided methods (CAPI, CAWI, CATI), there are considerable benefits in terms of research design as a result of the option of filtering within the questionnaire. In such cases, subsequent questions change on the basis of answers already provided. This means that the questionnaire can be kept short for individual respondents, and yet all the relevant items can be investigated with the necessary depth.
Simpler Recruitment
Particularly when it comes to hard-to-reach decision-makers or customers in the B2B sector, online surveys offer the advantage that respondents can complete the questionnaire at their own desk and at a time of their own choosing. They can also break off from filling out the questionnaire and continue at a later point in time.
This means it is after all possible to survey people who are virtually unreachable when it comes to telephone interviews or 1-1 surveys, because their willingness to take part in an online survey is far greater for the reasons mentioned.
Easy Internationalisation
International projects in particular are greatly simplified as a result of online surveys. The questionnaire software Vocatus uses makes it possible to create questionnaires in as many languages and character sets as one likes, so that international surveys also all take place on our systems.
This considerably simplifies project management and quality control, and a comparative study in the USA, China, and Japan is thus conducted just as easily as a survey in Germany, Austria, and Switzerland. This is one of the reasons why more than 60 percent of online surveys at Vocatus are conducted simultaneously in several countries.
Our Own Online Access Pool
Vocatus has its own online access pool, with 55000 registered members who are willing to take part in surveys. This pool is constantly kept up-to-date via regular re-registration, systematic updating of addresses, and offline identity checks, and is furthermore constantly added to with CATI-recruited people.
Thanks to our knowledge of the members' profile data, we can rapidly and accurately recruit a specific target group for you, and it is also possible to make a relatively precise estimate of the refusal and withdrawal rates from the outset.