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Management


    Dr. Florian Bauer

Dr. Florian Bauer

  • Master and Phd in Psychology at the TU Darmstadt, MIT, and Harvard
  • Board member of the Professional Association of German Market and Social Researchers (BVM) for two years
  • Responsible for the area of market research
    Dr. Oliver Gaedeke

Dr. Oliver Gaedeke

  • Proven expertise in the development of sales and service strategies for banks and insurance companies
  • Over 15 years' experience in consulting and market research for financial service providers with a focus on branding, loyalty, product development and targeting
  • Degree in Psychology and conferral of doctorate at the Technical University of Berlin, current lecturer in "The Psychology of Brand Management" at Fresenius University, Cologne
    Hardy C. Koth

Hardy C. Koth

  • Bachelor in Business Administration plus MBA at the University of Washington and at the University of Chicago
  • Former member of the executive board at Booz Allen Hamilton
  • International President of IRIS (International Research InstituteS)
  • Responsible for the area of acquisition and customer care
    Dr. Patricia Lüer

Dr. Patricia Lüer

  • Many years' experience of international strategy consulting (primarily with Booz Allen Hamilton)
  • A total of more than 15 years' experience of market research in both an agency as well as an operational context (including time spent with Zurich Financial Services in Zürich)
  • Degree in Business Administration from the University of Bayreuth; doctorate in Marketing from the Ingolstadt School of Management
    Dr. Patrick Strunkmann-Meister

Dr. Patrick Strunkmann-Meister

  • Many years' experience with the BMW Group and as a strategy consultant in the automobile industry
  • Founder member and former member of the management of Strategy Engineers
  • Degree and doctorate in Business Administration from the University of Bayreuth, Massey University (New Zealand) and ESC Bordeaux
    Alexander S. Weigmann

Alexander S. Weigmann

  • Master in Electrical Engineering at the TU Munich and at EURECOM (France)
  • Master in Business Administration at the TU Munich and UC Berkeley (USA)
  • Responsible for the areas of finance and IT
    Dr. Gaby Wiegran

Dr. Gaby Wiegran

  • Master and Phd in Business Administration at the University of Munich
  • Has published various books on the topic of customer retention, customer satisfaction, and employee management
  • Responsible for the areas of marketing, law, and human resources
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