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Testimonials


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"Because it’s a considerable lever in terms of revenue, Vocatus’ fee was without doubt a sensible investment which quickly paid for itself"

"Our collaboration with Vocatus triggered some pricing decisions which immediately took effect, because the information from the joint study was plausible and persuasive. Because it’s a considerable lever in terms of revenue, Vocatus’ fee was without doubt a sensible investment which quickly paid for itself. From my perspective, it makes a great deal of sense to examine one’s own pricing systems and the corresponding preconceptions of them in such a systematic and holistic way, and to have them tested."

Thomas Lindner

Managing Director (Publishing)

Gruner+Jahr AG & Co KG

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"... I've above all been impressed by the corporate mindset of Vocatus employees"

"In the multitude of projects that Vocatus has carried out for us since 2004, I've above all been impressed by the corporate mindset of Vocatus employees. The results of the studies are plain for all to see, and are implemented in depth throughout our company, either in order to increase sales or optimise customer retention. Vocatus is a splendid sparring partner when it comes to innovative ideas, and it never loses sight of the essentials, even within complex projects."

Christoph Vilanek

CEO

Freenet AG

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“... their recommendations were concise, actionable and well accepted throughout the organization.“

"For the last 5 years Vocatus has been our consulting partner in developing a comprehensive pricing strategy for our next generation Thermomix – TM5. Through the design and implementation of extensive product/pricing labs around the world, Vocatus has been able to extract the real value customers attribute to the key features and digital product novelties early in the process. With a clear understanding of what truly drives purchase decisions, their recommendations were concise, actionable and well accepted throughout the organization."

Dirk Reznik

CEO Thermomix

Vorwerk International Strecker & Co

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"Vocatus is a professional partner you can rely on."

"With Vocatus, we had the feeling throughout the project that we were being looked after and advised by experts - by professionals who knew precisely what they were doing, but who adopted a human approach too. The consultants reacted quickly and straightforwardly, and gave us calm and professional advice, which made us feel secure and also delivered some revealing findings."

Susanne Hörmann

Manager, Organisational Development / Staff Development and Training

Sana-Catering-Service GmbH

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"... when it came to pricing research it was important to us to work with THE experts in that sphere."

"We were determined to discover what role price plays when people make decisions in the 'low awareness' area, and when it came to pricing research it was important to us to work with THE experts in that field. Our confidence was entirely justified: Vocatus consistently provided an excellent service, from conceiving the project right through to analysing, interpreting, and presenting the results. And our hypothesis was totally confirmed too."

Ard Jen Spijkervet

Vice President Marketing Europe

Esselte Leitz GmbH & Co KG

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"... the actionable feedback is a very positive experience for us"

"We have engaged Vocatus to analyze our processes and services. On the one hand we wanted to get a strategic overview of our brands in different countries/markets. On the other hand we wanted detailed results for the national teams to work with. We switched to Vocatus because they developed a tailored approach that meets our processes with all the differences in the markets.

What impressed me the most was their ability to understand our market/product from a first research as well as to pinpoint the real issues for each of our brands /countries. Furthermore, the actionable feedback is a very positive experience for us."

Jan Heiremans

COO

StepStone GmbH

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"... many years' collaboration and a joint history of success"

"We're linked to Vocatus by many years' collaboration and a joint history of success. Now that we've jointly won the German Market Research Prize for the second time in 2010, it's clear that the approach which combines analytical and pragmatic thinking works splendidly."

Markus Orth

CEO

L'TUR Tourismus AG

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"... significantly increase the number of customer appointments arranged by telephone - by more than three times in fact!“

"With the help of GRIPS types, Vocatus developed customer-oriented communication methods for our service team in the online branches (SmartBanking). We were therefore able to significantly increase the number of customer appointments arranged by telephone - by more than four times in fact! At the same time our employees are now more motivated, because they have the right guidelines for successfully arranging meetings with customers from inbound conversations. As we all know, success is fun!“

Petra Schmidt

Head of SmartBanking Private

Bank Austria - Member of UniCredit

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"Vocatus helped us to optimally exploit our price potential ..."

"The newspaper sector is in a state of upheaval, and the business model is changing. Things that have endured for many years are nowadays being questioned. The search for fresh sources of revenue is occupying publishers, yet there's a great deal of uncertainty. In this phase where experience is no longer any help, we need new tools in order to make the right decisions. Vocatus helped us to recognise our price potential in the reader market and optimally exploit it without taking any unnecessary risks. The significant increase in sales revenue has made a major contribution to FAZ being able to rapidly overcome the consequences of the financial crisis and once again address future issues on the basis of a stable business model."

Tobias Trevisan

Managing Director

Frankfurter Allgemeine Zeitung GmbH

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"I previously hadn't come across analyses that offered such clear recommendations"

"Many thanks for the professional and highly relevant presentation. I previously hadn't come across analyses that offered such clear recommendations."

Mag. Gerhard Fröhlich

Sales Manager

Tiroler Tageszeitung

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"Vocatus always delivers outstanding results.“

"I have worked with Vocatus for several years now on the topic of employee surveys. In my career I have worked with several different vendors and, in my opinion, none has reached the level of excellence like Vocatus has. The professionalism they consistently show is amazing, and the quality of the work is without question.

The people who work at Vocatus are always responsive to our needs, willing to engage us as colleagues and flexible to our requests whenever possible. I work for a highly-matrixed global organization and Vocatus works very hard to understand and accommodate our needs. Vocatus always delivers outstanding results.

Overall I have nothing but good experiences with Vocatus and I highly recommend them to anyone seeking to do business."

Karim Khan

Human Resources

Daimler Trucks North America

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"The market research (…) really hit the spot!“

"The collaboration with Vocatus provided us with crucial information about the pricing of individual product components, about the optimal bundling of offers that customers considered to be ideal, and about communication that was appropriate for the market.

The primary market research as well as the subsequent exhaustive discussion of the findings with Vocatus employees really hit the spot."

Patrick Wölke

Managing Director

DuMont Net GmbH & Co. KG

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"... the Vocatus consultants ... have always developed tailor-made concepts for us"

"Vocatus has already proved over several years to be the ideal partner when conducting employee surveys for us. In addition to considerable flexibility, the Vocatus consultants are above all distinguished by professional competence and an understanding of our specific issues, and have always developed tailor-made concepts for us.

The Vocatus reports are geared towards subsequent action, which is precisely what we need in HR Management, and they can be used at every level within the company to assist implementation processes. In my experience, Vocatus also offers good value for money."

Alexander Schuelein

General Manager

Star Cooperation GmbH

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"... Optimally exploiting potential revenue in the reader market – and not only in the short term, but with an eye to the future"

"When the Süddeutsche Zeitung collaborated with Vocatus for the first time, we were really entering unknown territory – for our sector at least. It was an excellent move to not solely rely on empirical values from the past when determining prices, but also at this juncture to obtain professional and expert support from a market/pricing research agency. This was the only way of optimally exploiting the potential revenue in the reader market – and not only in the short term, but with an eye to the future. Vocatus has been there to support us in this way since 2004, and we look forward to further joint projects."

Mario Lauer

Manager, SZ Reader Market

Süddeutsche Zeitung GmbH

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"The results were clearly structured and always easy to follow and understand."

"We were particularly satisfied with the good and trusting collaboration we enjoyed with the Vocatus project team, plus their rigid adherence to deadlines. The results were clearly structured and always easy to follow and understand. The presentation of the results and subsequent workshop at your premises were likewise excellent. The collaboration was exceedingly pleasant. We received very good advice at all times."

Manfred Welzel

Chairman

McDonald's Kinderhilfe Stiftung

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"... member publishing companies [have] evidently had good experiences with Vocatus..."

"When we first became acquainted with the projects carried out by Vocatus, we thought they were highly commendable, so we disseminated them in our sector by regularly offering Vocatus a platform at conferences and other meetings. We're therefore delighted that our member publishing companies have evidently had good experiences with Vocatus, and we ourselves value the specialists at Vocatus as expert and inspiring lecturers on the topic of pricing at our conferences and congresses."

Christian Eggert

Consultant (Publishing Industry) / Attorney

Bundesverband Deutscher Zeitungsverleger e.V. (BDZV)

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"... a compelling presentation with recommendations that were truly relevant to our practice"

"We were impressed by the considerable commitment and professionalism with which Vocatus analyses the challenges that face the client and then incorporates them into a research design. At the end of the process, we were inspired by a compelling presentation with recommendations for the future that were truly relevant to our practice."

Frank Thalhofer

Manager of Strategic Marketing

Cornelsen Verlag GmbH

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"Market research, just as it ought to be [...] thank you Vocatus!"

"Market research, just as it ought to be: a profound knowledge of methodology, the highest levels of consulting expertise from all the contact people we met, attention to detail that delivers major insights without losing sight of the essentials, and impressive presentations of results with persuasive recommendations for action.
Thank you Vocatus!"

Oliver Scholz

Project Manager, Media Marketing

SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG

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"... content and methodology that reveals an incredibly high level of expertise ..."

"As a former market researcher and in my current function as somebody who's responsible for eBusiness within the telecoms sector, I've now had the pleasure of conducting several extremely complex market research projects with Vocatus. The focus recently has increasingly been on measuring and optimising satisfaction with (online) service. In the eCommerce sector, Vocatus carried out an excellent sales channels study for our company that was based upon specific touchpoints and their characteristics. Up until now we've learnt a great deal from this about decision processes, especially in the different sales channels.

To my mind, Vocatus' work is distinguished by the fact that they don't offer standard market research, but instead provide very tailor-made approaches whose content and methodology reveal an incredibly high level of expertise; in particular, the recommendations for action are very precisely geared towards the client. In reality it's like a consultancy service, and its effects are very long-lasting. In individual cases this has resulted in further approaches and workshops that were deployed at employee level."

Tobias Herrmann

Department Manager, eBusiness

A1 Telekom Austria AG

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"They work in a very professional and reliable manner."

"In both projects, the collaboration with Vocatus was very good. One should highlight their expertise, the very graphic presentation of results, and the practice-oriented recommendations for action. They work in a very professional and reliable manner."

Stephan Rösler

President and CEO

Rösler Oberflächentechnik GmbH

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"Collaborating with them [...] gave us the courage to make some clear decisions."

"Pricing decisions are all too often based merely on a gut feeling. Vocatus helped us to make them more rational. Collaborating with them dispelled some unfounded fears, sensitised us to previously underestimated aspects, and gave us the courage to make some clear decisions."

Frank Mahlberg

Managing Director, Hamburger Abendblatt, 'Welt' Group, Berliner Morgenpost

Axel Springer AG

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"Highly professional work, from the very beginning to the presentation"

"I would like to thank you and your project team for your highly professional work, from the very beginning right through to today's presentation. I have looked through the CD and found everything to be in perfect order, and as agreed. I'm constantly surprised by the systemic professionalism with which you guide a company through the process of an employee survey, with this vast quantity of data and reports."

Dr. Iñigo Natzel

Corporate Vice President Group Human Resources

Symrise AG

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"Once again, a huge pat on the back ..."

"Once again, a huge pat on the back for your presentation yesterday - it was extremely knowledgeable, as well as being eloquently delivered."

Marc-Oliver Nandy

Director & Vice President, Service & Parts Division

Mercedes-Benz Japan

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"...this is where Vocatus was able to help, on the basis of some sound research"

"Given that sales revenue in the press market has become much more important, newspaper publishers have increasingly considered it relevant to ask whether the significance of price when deciding to buy a newspaper has actually been correctly estimated. Publishers quickly realised that they had often treated the topic of pricing in an excessively negligent manner. This is where Vocatus was able to help, on the basis of some sound research. Clear and empirically robust theses enabled us to qualify or even dispel the widespread fear of the negative impact of price increases; the pricing of digital press products is especially important at the moment. If an association's principal role is to support its member companies with studies and very concrete recommendations, this has been fulfilled via our collaboration with Vocatus."

Ludwig von Jagow

Managing Director (Sales)

Verband Deutscher Zeitschriftenverleger e.V. (VDZ)

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"... there has always been that extra bit of understanding and insight"

"To my mind, Vocatus is a unique company that symbiotically combines the competencies of a highly innovative research institute with the development perspective of a good consultancy. When it comes to all the complex tasks I've previously worked on with Vocatus, they've not only offered an excellent solution, but there has always been that extra bit of understanding and insight. Vocatus makes our work even better: that's the kind of partner I want."

Marc Sasserath

Member of the Board

MUSIOL MUNZINGER SASSERATH

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"... an important partner ... when it comes to strategic issues ..."

"Vocatus is an important partner for simyo: fast, professional assistance when making decisions and when it comes to strategic issues, as well as excellent mobile telecoms know-how, which we use willingly and often."

Thomas Neugebauer

Director Marketing

Simyo

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"Very competent, very human, and pleasant to work with."

"Once I'd taken up my current position in Germany, many on-the-spot visits to our dealers made me realise there was a certain dissatisfaction within the trade. In order to record this initial impression in an empirical and statistically correct fashion, we commissioned Vocatus to produce an analysis of dealers' satisfaction. Vocatus presented us with the findings (which were to some extent not very pleasant), but also came up with some solutions. With help from Vocatus, we were already able to markedly increase our business partners' satisfaction in the first year. Today we set the benchmark for the sector!

All in all: Very competent, very human, and pleasant to work with. We're very satisfied with Vocatus, and will also work with Vocatus in the future."

Rudolf Harrer

General Manager, Power Equipment Division

Honda Deutschland GmbH

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"... goes far beyond what I'd normally expect and receive from a market research institute"

"For a long time now I've been conducting national studies with Vocatus that examine customer satisfaction. I'm particularly impressed by the way Vocatus manages to completely put itself in the place of our clients when it comes to designing the project and conceiving the questionnaire. This enables insights and a profound understanding of the actual decision processes amongst end customers.

By contrast, when evaluating the results of the survey Vocatus completely manages to identify with the commercial needs of AutoScout24 and thus use these results to deduce concrete recommendations for action that can immediately be implemented. This goes far beyond what I'd normally expect and receive from a market research institute."

Thomas Eichenberg

Director Consumer Marketing

AutoScout24 GmbH

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"I was ... astounded"

"At first I was astounded. Some market researchers come along and explain the newspapers' pricing strategy, which leads to an exciting result: our products are actually worth a lot more! And the most fantastic thing is that it works! A huge 'thank you' to the experts from Vocatus!"

Martin Wunnike

Member of the Management Board

Mittelbayerischer Verlag KG Regensburg

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"... a shining example of coordination and organisation, the like of which you rarely find"

"I've had nothing but positive experiences with Vocatus in the past. And this time too, with a 3-week project, my trust in Vocatus was rewarded, thereby justifying our collaboration. It was a shining example of coordination and organisation, the like of which you rarely find in these circumstances."

André Maske

Corporate Business Analysis Manager

Boehringer Ingelheim Pharma GmbH & Co. KG

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"... as ever, the outcome was first-rate market research!"


Dr. Julia Urbahn

Senior Project Manager

Swisscom

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"Vanity makes way for science"

"Even though we are a media group with soundly based and comprehensive know-how, the outcome of the consultancy offered by Vocatus contributed to us being able to enforce price increases in volatile markets. Despite our own vanity, expertise, and occasional scepticism too, it was good to follow the scientifically-based advice and consistently implement the recommendations so they would have an impact over the longer term."

Kay Labinsky

Managing Director

Klambt-Verlag GmbH & Cie

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"... nothing is left to chance when projects are carried out"

"Even though we are a media group with soundly based and comprehensive know-how, the outcome of the consultancy offered by Vocatus contributed to us being able to enforce price increases in volatile markets. Despite our own vanity, expertise, and occasional scepticism too, it was good to follow the scientifically-based advice and consistently implement the recommendations so they would have an impact over the longer term."

Bodo Drieschner

Leitung Kundenzufriedenheitsmessung

HypoVereinsbank - Member of UniCredit Group

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"... considerable methodological know-how, and meticulous implementation ..."

"Their work is reliable and dependable. They broadly adhere to the timings they've promised, or actively inform you if this isn't possible. They have considerable methodological know-how, and meticulously implement the što dos' that have been discussed."

Uwe Hartig

Research Manager

Deutsche Post DHL Market Research Service Center

"The results documentation is structured in a very clear and sophisticated way ..."

"This project was very ambitious time-wise, and Vocatus demonstrated considerable commitment and specialist expertise in carrying it out to our complete satisfaction. The good and problem-free interaction with the project team as well as our business departments and myself was always characterised by a great deal of cross-fertilisation, and contributed to the success of the project. Collaboration at an early stage and consultation when creating the volume of reports most definitely proved its worth. It was obvious to us that behind the šfront man', the Project Manager, there was a sound back office with tried and tested procedures and high quality standards. The results documentation is structured in a very clear and sophisticated way, and totally satisfies the demands made by our company's CI. The comprehensive volume of tables is also arranged in a way that is easy to read.

Many, many thanks for this altogether excellent performance within the context of a project that is important to Deutsche Telekom. I have no hesitation in recommending Vocatus, and look forward to participating in new projects with you! Keep up the good work!"

Ursel Graubmann

Marketing Operations

Telekom Deutschland Geschäftskunden GmbH

“I was very impressed with the level of quality and service ...“

“I was very impressed with the level of service and quality provided by the project team at Vocatus throughout the engagement. They quickly grasped my research objective, crafted a well-designed survey instrument and expertly executed data collection. I would recommend them to any company that seeks a reliable and knowledgeable research partner.“

Julie Roberts

Market Research Group

Asurion

"Considerable flexibility throughout the project ..."

"Considerable flexibility throughout the project. Problem-free processing of changes we requested. Good recommendations for pricing."

Sascha Grenke

Research Manager

Deutsche Post DHL Market Research Service Center

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