Our empirical consulting approach will help you to develop the right products and services that make the most of your sales potential and lower your production costs. Instead of relying on hypotheses and the principal of trial and error to optimise your performance, we deliver an empirical decision-making foundation and concrete recommendations for action with a focus on your KPIs.
Countless studies have demonstrated that consumers do not make rational purchasing decisions. How can companies use this information to determine their pricing policy? Our pricing strategies and consultation will provide you with answers regarding the purchasing behaviour of your customers. Our pricing projects have received numerous international awards – twice winning the global prize for the pricing project with the highest return on investment.
Many companies apply one standard to all customers, thereby systematically neglecting their needs. This starts with defining the target group and ends with customer loyalty measures. Many consumer groups may appear attractive, but provide no tangible guidelines about the right sales and marketing approach to take. We will help you to orient marketing and sales toward the actual purchasing behaviour of your customers.
Satisfaction alone does not improve performance, and efficient processes do not mean that your organisation is optimally prepared for the future. We deliver an empirical decision-making foundation in order to steer organisations and HR instruments successfully. Together, we turn the right, proven screws to generate benefit for the entire company.