Psycho-Logical Pricing
Lecture and workshop at the 4th International Marketing Management Conference in Teheran
21-26 June 2010

Psycho-Logical Pricing: Expensive Errors and Valuable Chances
Lecture at the bi-annual conference "Tag der Schweizer Marktforschung" in Lucerne
4 May 2010

The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the Marketing Club Regensburg
8 March 2010

Pricing by Rumpelstiltskin: How to Make Conjoint into an even Better Pricing Research Method
Webinar
4 March 2010

What makes the guest tick – what are they willing to pay? How am I meant to successfully sell my product if I don’t know anything about the person who’s paying?
Lecture at the German Hotel Congress in Berlin
26 January 2010

Market research about services
Guest lecture as part of the course "Market and Communication Research" at the Pforzheim University
19 January 2010

Psychological Pricing: Understanding and Predicting Purchase Decisions
Guest lecture as part of the course "Empiric Social Research"
at the Technical University of Munich
14 December 2009

Professional Price Optimisation: Sound Methods, Successful Implementation
BVM seminar in Berlin
09 - 10 December 2009

Pricing by Rumpelstiltskin: How to Make Conjoint into an even Better Pricing Research Method
Webinar
1 December 2009

Smarter Pricing with GRIPS
Lecture at regional BVM meeting in Stuttgart
26 November 2009

Measurement of Service Quality
BVM seminar in Berlin
24 November 2009

Optimising Customer Relationships: Customer Satisfaction and Retention
BVM seminar in Berlin
23 November 2009

Smarter Pricing with GRIPS
Lecture at regional BVM meeting in Bielefeld
18 November 2009

B2B Customer Satisfaction Research: Specifics and Challenges
Webinar
18 November 2009

Mystery Shopping: Myths and Misconceptions
Webinar
12 November 2009

Market Opportunities via Customer Surveys – Use of BI Methodologies in the Dynamic Market Research Environment
Lecture at the Cognos Performance 2009 in Mainz
10 November 2009

The Lemming Reflex - The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the 10th Communication, Media and Marketing Meeting at Verbundnetz Gas AG in Leipzig
6 November 2009

The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the DEHOGA General Meeting in Frankfurt
2 November 2009

Psychological Pricing: On Wasted Margins and Unnecessary Price Wars
Lecture at the E.ON Ruhrgas Market Research Day in Essen
30 October 2009

Pricing by Rumpelstiltskin: How to Make Conjoint into an even Better Pricing Research Method
Lecture at the market research congress "Research & Results 2009" in Munich
29 October 2009

The Path to Destination: On Forks, Dead Ends and Pitfalls in B2B Satisfation Research
Lecture at the market research congress "Research & Results 2009" in Munich
29 October 2009

On Myths and Misconceptions: What You Should Have Known About Mystery Shopping All Along
Lecture at the market research congress "Research & Results 2009" in Munich
28 October 2009

How Much May a Newspaper Cost? The Relevance of the Sales Price
Lecture at the Newspaper Congress 2009 in Fulda
15 September 2009

Service Quality in Main Customer Care Centres
Vocatus Industry Forum Telecommunications in Berlin
10-11 September 2009

"Psycho-Logical Pricing": On Expensive Errors and Valuable Chances in Pricing, Part II
Lecture at the HSMA MICE Day 2009 in Neuss
19 August 2009

Psychological Price-based Consumer Typology
Lecture at the 15th GWPs Symposium (Society for Applied Economic Psychology) in Ludwigshafen
10-11 July 2009

Increase Your Sales Success via Mystery Shopping
Vocatus Business Forum in Munich
8 July 2009

Logistic Regression / Factor Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
3 July 2009

The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at "Price Cuts Aren't the Solution Either: Fresh Impetus for Brand and Price in Turbulent Times", an event with Musiol Munzinger Sasserath in Frankfurt
2 July 2009

An Introduction into Regression Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
29 May 2009

The Icing on the Cake - From Measuring Satisfaction to Understanding the Customer Experience at POS
Lecture at the KuBis 2009 User Conference on Customer Retention, Service Quality, Brand and Brand Management in Bonn
13 May 2009

"Psycho-Logical Pricing": On Expensive Errors and Valuable Chances in Pricing
Lecture at the HSMA Pricing & Distribution Day in Frankfurt
5 May 2009

Service Quality in Customer Care Centres
Vocatus Indrustry Forum Automobile in Wolfsburg
23 April 2009

Pricing in Times of Crisis: Getting Out of the Downwards Spiral
Vocatus Business Forum in Munich
3 April 2009

Pricing in Times of Crisis: Getting Out of the Downwards Spiral
Vocatus Business Forum in Munich
26 March 2009

The Art of Pricing: Efficient Lever to Higher Margins
ESOMAR workshop in conjunction with ESOMAR Conference "Shopper and Retail 2009" in London, UK
2 March 2009

Smarter Pricing with GRIPS
Lecture at the University of Cologne
3 February 2009

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the Technical University Munich
13 January 2009

Professional Price Optimisation: Sound Methods, Successful Implementation
BVM-Seminar in Berlin
8-9 December 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Nuremberg
2 December 2008

How a Hot Potato Can Help You Hit the Jackpot: The Added Value of New Approaches in Pricing Research
Lecture at the Research & Results Market Reserach Congress 2008 in Munich
19 November 2008

The Icing on the Cake - From Measuring Satisfaction to Understanding the Customer Experience at POS
Lecture at the Research & Results Market Research Congress 2008 in Munich
18 November 2008

Service Quality in Main Customer Care Centres
Vocatus Indrustry Forum Telecommunications in Dresden
16 October 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Hamburg
30 September 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Dusseldorf
29 September 2008

Truth beyond Common Beliefs
Boosting the Validity of Conjoint-based Modelling by Replacing Rational
Assumptions with Empirical Insights
ESOMAR Congress 2008: "Frontiers" in Montreal
24 September 2008

Pricing beyond the Homo Oeconomicus
Lecture at the IAREP/SABE 2008 World Meeting in Rome
3-6 September 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Munich
15 July 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Berlin
7 July 2008

Logistic Regression / Factor Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
27 June 2008

Striking New Paths in Information Management: Interactive Online Reporting
Vocatus Business Forum in Munich
12 June 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the 43rd BVM Congress in Hamburg (nominated for the German Market Research Prize 2008 in the category "Best Study")
6 June 2008

Psychology of Pricing: Hidden Margins beyond Normative Modelling
Guest lecture at Aarhus School of Business / University of Aarhus in Aarhus
20 May 2008

An Introduction into Regression Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
16 May 2008

Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Hanover
6 May 2008

"Staff Surveys - Utilising the Potential of a Management Tool"
Vocatus Business Forum in Munich
17 April 2008

"Service Quality in Main Customer Care Centres"
Vocatus Indrustry Forum Automotive in Munich
8 April 2008

Psychological Pricing: Understanding Decisions, Affecting Behavior
Lecture at the HEUREKA 2008 Congress in Stuttgart
6 March 2008

Between Science and Consulting: Empiric Work in Market Research
Guest lecture as part of the lecture course "Empiric Social Research" at the Technical University of Munich
5 December 2007

The Fragmented Consumer
Five reasons why conventional approaches lead to research "off target" Lecture at the Research & Results Congress in Munich
21 November 2007

Measuring Service Quality
BVM-Seminar in Berlin
20 November 2007

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM meeting in Cologne
8 October 2007

The Psychology of Price Structure and the Theory of Partial Comparisons
Lecture at the IAREP 2007 Conference "Values and Economy" in Ljubljana
10 September 2007

The Psychology of Price Structure: Challenging the Axioms of Nonlinear Pricing
Lecture at the IAREP 2007 Conference "Values and Economy" in Ljubljana
9 September 2007

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-meeting in Hannover
19 June 2007

Design a questionnaire, pose a question
Lecture special study PR of the bavarian academy for adversising and marketing in Munich
15 June 2007

Steering with Prices - How does it work?
Lecture at the FIV-Symposium "Financing of mobility depending on usage" in Darmstadt
14 June 2007

Understanding integrated decision processes
Lecture at the 4th congress >customer at focus< in Nuremberg
13 - 14 June 2007

NPS from the Market Research Perspective: Much Ado About Nothing
Lecture at the NPS User Conference in Bonn
23 May 2007

Read lecture

Online customer panels bring you closer to your customers
Lecture at the Market Research Solutions Seminar in Frankfurt
15 May 2007

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Stuttgart
19 April 2007

Price Research: Theories, Methods and Implementation
BVM-Seminar in Berlin
16 - 17 April 2007

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Bielefeld
22 March 2007

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Mannheim
13 March 2007

Psychological Price Optimization
Lecture at the regional BVM-Meeting in Dusseldorf
6 March 2007

Dynamic Customer Segmentation
Lecture at the regional BVM-Meeting in Frankfurt in cooperation with the
Marketing Club Frankfurt
26 February 2007

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Hamburg
6 February 2007

Customer Life Cycle Analysis via CAWI
Lecture on the congress for online market research in enterprises in Köln-Hürth
24 November 2006

Dynamic segmentation in the leisure industry
ESOMAR Congress 2006: "Leisure 2006" in Rome
5 - 7 November 2006

Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Nuremberg
24 October 2006

Measuring service quality
Lecture within the framework of the teaching post with the Professional Association of German Market and Social Researchers (BVM) in Berlin
11 October 2006

Defragment the Customer
Three ways to unleash the predictive power of market research - exemplified by price research
ESOMAR Congress 2006: "The predictive power of research" in London
18 September 2006

Modern methods in market research
Seminar within the framework of the teaching post at the Institute for Psychology at the Technical University of Darmstadt
Summer semester 2006

Dynamic Customer Segmentation
Lecture at the regional BVM-Meeting in Munich
23 May 2006

Price research in practice
Seminar within the framework of the teaching post with the Professional Association of German Market and Social Researchers (BVM) in Berlin
31 March 2006

Efficient questionnaire design
Lecture within the framework of the teaching post at the Bavarian Academy for Marketing and Advertising in Munich
25 March 2006

Service Performance Index for Contact Centres
CC Benchmarks e.V. Workshop in Düsseldorf
9 November 2005

Motive-oriented Personal Search in the Tourism Industry
TUI Research Meeting in Palma de Mallorca
21 October 2005

Overcoming the Babylonian Confusion of Tongues
Consumer Personality and Research Conference in Dubrovnik
21 September 2005

Exchanging Experiences of Complaint Management
in energy supply companies
Workshop in Frankfurt/Main
20 September 2005

Matching with Added Value Instead of Being Spoilt for Choice
How one can support the customer when searching for the right offer
BVM Specialist Conference in Frankfurt
13 September 2005

Service Quality in Main Customer Care Centres
Study jointly commissioned by mobile phone providers
Sector forum in Bad Goeggingen
15/16 June 2005

Service Quality in Main Customer Care Centres
Study jointly commissioned by fixed line providers (telecommunications)
Round table in Cologne
13 May 2005

Service Quality in Main Customer Care Centres
Study jointly commissioned by energy suppliers
VDEW Steering Committee in Berlin
22 April 2005

Service Quality in Main Customer Care Centres
Study jointly commissioned by automobile manufacturers
Round table in Cologne
12 April 2005

Questionnaire design in practice
Lecture within the framework of the teaching post at the Bavarian Academy for Marketing and Advertising in Munich
8 April 2005