Events
Our staff use regular lectures and events to present our research approaches and current projects to a broad specialist audience.
In addition, we conduct practice-oriented in-house training events on the topics of pricing, customer satisfaction, service quality, and a general introduction to market research. If you're interested, simply contact us at: consulting@vocatus.com
In what follows, you'll find an overview of the most recent lectures and events:
2012
Customer Satisfaction - Do We Stuck in a Crisis?
Lecture at the Marketing Club Munich
15 February 2012
Psycho-Logical Pricing
Lecture at the Marketing Club Neckar-Alb
19 January 2012
2011
Psycho-Logical Pricing
Lecture at the Marketing Club Ulm/Neu-Ulm
8 December 2011
Pricing Psychology: Understanding and Predicting Purchase Decisions
Lecture as part of the course "Empiric Economic Research" at the Technical University of Munich
29 November 2011
Pricing beyond the Homo Oeconomicus: Expensive Mistakes and Profitable Opportunities in Pricing Research
Lecture at the "familotel" Conference in Nürburg
22 November 2011
Psycho-Logical Pricing
Lecture at the Marketing Club Hamburg
21 November 2011
Optimising Customer Relationships: Customer Satisfaction and Retention
BVM seminar in Berlin
18 November 2011
Measurement of Service Quality
BVM seminar in Berlin
17 November 2011
Professional Price Optimisation: Sound Methods, Successful Implementation
BVM seminar in Berlin
15-16 November 2011
Customer Satisfaction – Do We Stuck in a Crisis?
Lecture at the market research congress "Research & Results 2011" in Munich
27 October 2011
"Mapping the Customer Journey": What Makes Customers Enthusiastic or Disappointed? Ways of Systematically Analysing Customer Experiences
Lecture at the market research congress "Research & Results 2011" in Munich
26 October 2011
Correctly Establishing Sales Prices: How You Can Improve Your Revenue Situation When It Comes to Print, Online and Mobile
Lecture at the Annual SZV Conference 2011 in Wiesbaden
20 October 2011
Psycho-Logical Pricing
Lecture at the Marketing Club Schleswig-Holstein in Kiel
5 October 2011
GAP: The Repair Kit for Conjoint Analyses
Webinar
4 October 2011
The Luxury of Trusting One's Gut Feeling
Lecture at the "Schweizer Medienkongress 2011" in Flims
15 September 2011
Pricing, Payment and Product: How ePublishing Forces You to Rethink
Lecture at the 3rd "VDZ Dialogmarketing Conference" in Hamburg
25 August 2011
Opting Out of the Price War: Ascertaining Customer Potentials, Recognising Needs, and Exploiting Prices in an Optimal Manner
Lecture at the "Deutscher Drogeriemärkte Kongress 2011" in Cologne
4 August 2011
Understanding How to Combine the Consumer's Pricing Psychology with Traditional Pricing Models
Lecture at the "Art of Pricing" Congress in Bogotá/Columbia
12 July 2011
Psycho-Logical Pricing: Mistakes and Opportunities in Pricing Research and Pricing
Lecture at regional BVM meeting in Frankfurt am Main
8 June 2011
The Optimal Pricing and Payment Strategy for Successful ePublishing
Workshop at the second VDZ Expert Forum in Hamburg
12 May 2011
Pricing beyond the Homo Oeconomicus: Expensive Mistakes and Profitable Opportunities in Pricing Research
Lecture at the Danish Market Research Day in Copenhagen
5 May 2011
Measuring and Interpreting Customer Satisfaction in a Meaningful Way: Concepts, Methods, Results
Lecture at BITKOM in Frankfurt am Main
13 April 2011
International Market Research: Focus Asia-Pacific
Vocatus Business Forum in Munich
7 April 2011
"The Russian Market" - Focussing on Customers’ Requirements
Lecture at the Federal Army University in Munich (Neubiberg)
29 March 2011
Pricing beyond the Homo Oeconomicus: Expensive Mistakes and Profitable Opportunities in Pricing Research
Lecture at the Swedish Market Research Day in Stockholm
17 March 2011
The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the EnBW meeting in Karlsruhe
16 February 2011
Innovative Pricing - Getting Out of the Price Spiral
Seminar by Management Forum Starnberg in Munich
26-27 January 2011
Pricing and Decision-Making Research
Seminar at the Pforzheim University
18-19 January 2011
2010
Pricing Strategies for Mobile Applications
Lecture at the conference "Newspapers going mobile - trends, potentials, success factors" of the Bundesverband Deutscher Zeitungsverleger (BDZV)
16 December 2010
Pricing Psychology: Understanding and Predicting Purchase Decisions
Lecture as part of the course "Empiric Economic Research" at the Technical University of Munich
6 December 2010
Optimising Customer Relationships: Customer Satisfaction and Retention
BVM seminar in Berlin
25 November 2010
Measurement of Service Quality
BVM seminar in Berlin
24 November 2010
Focusing on Sales Revenue: Pricing Strategies for Publishers
Lecture at the congress "Zeitschriftentage 2010" in Berlin
18 November 2010
What are various media worth to their readers?
Lecture at the Trend Conference Trade and Special Interest Media in Zurich
17 November 2010
Effective Price Management
Extensive Pricing Training at Aryana in Tehran
10-11 November 2010
Professional Price Optimisation: Sound Methods, Successful Implementation
BVM seminar in Berlin
3-4 November 2010
Psycho-Logical Pricing: Expensive Mistakes and Profitable Opportunities in Pricing Research
Lecture at the Heidenheimer Zeitung's customer convention in Heidenheim
28 October 2010
Internal Service Quality: A Success Factor that Can Be Ignored when It Comes to Customer Orientation?
Lecture at the market research congress "Research & Results 2010" in Munich
28 October 2010
B2B Pricing: Purposefully Exploiting Hidden Potential
Lecture at the market research congress "Research & Results 2010" in Munich
27 October 2010
Best Study 2010: The L'TUR Travel Price Comparer
Lecture as part of the seminar "Pricing and Decision-Making Research" at the Pforzheim University
19 October 2010
The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the Verbundnetz Gas AG meeting in Frankfurt am Main
14 October 2010
The Art of Pricing: Strategies for "Price Sensitive" Markets
Lecture at the MINDS meeting in Hamburg
7 October 2010
Pricing roulette or pricing strategy?
Lecture at the Advertising Summit in Hamburg
7 October 2010
Internal Service Quality: The Basis for Successful Customer Orientation
Webinar
6 October 2010
Masterclass The Pricing Toolbox: The Essentials and Advanced Methods
European Pricing Platform seminar in Frankfurt
22 - 23 September 2010
Smarter Pricing with GRIPS
Lecture at C.R.A.'s customer convention in Milan
21 September 2010
Pricing beyond the Homo Oeconomicus: Expensive Mistakes and Profitable Opportunities in Pricing Research
Lecture at the ESOMAR Congress "Odyssey 2010 - The Changing Face of Market Research" in Athens
15 September 2010
Pricing Strategies for ePublishing Products
Lecture at VDZ's ePublishing" work group in Hamburg
8. September 2010
Leveraging International Market Research
Lecture at the IRIS Presentation at ISRA Center in Bucharest
1 July 2010
A Practical Introduction to Conjoint Analysis: The Approach and How to Implement It
Webinar
1 July 2010
Psychological Pricing: Understanding and Predicting Purchase Decisions
Guest lecture as part of the course "Empiric Methoden" at the Technical University of Munich
30 June 2010
Psycho-Logical Pricing
Lecture and workshop at the 4th International Marketing Management Conference in Teheran
21 - 26 June 2010
The L'TUR Price Comparer: How a Paradoxical Idea Turned into a Resoundingly Successful Innovation
Lecture at the 45th Congress of German Market Research in Bonn
18 June 2010
"Psycho-Logical" Pricing - Expensive Mistakes and Valuable Opportunities in Pricing
Lecture at the Annual Best Western Central Europe Conference in Budapest
17 June 2010
The Art of Pricing: Expensive Mistakes and Profitable Opportunities in Pricing Research
Lecture at the Tourism Forum Vorarlberg in Alberschwende
15 June 2010
Internal Service Quality - A Negligible Success Factor of Customer Orientation?
Lecture at the KuBis 2010 User Conference on Customer Retention, Service Quality, Brand and Brand Management in Bonn
18 May 2010
Psycho-Logical Pricing: Expensive Errors and Valuable Chances
Lecture at the bi-annual conference "Tag der Schweizer Marktforschung" in Lucerne
4 May 2010
Separating the Wheat from the Chaff: Mess-ups, Myths and Methods in Customer Satisfaction Research
Lecture at the BVM seminar "Customer Satisfaction in Crisis - Is it Enough to Merely Satisfy Customers?" in Frankfurt
21 April 2010
"Psycho-Logical Pricing": On Expensive Errors and Valuable Chances in Pricing
Lecture at the Quarterly Marketing Meeting of Stadtwerke Leipzig
13 April 2010
The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the Marketing Club Regensburg
8 March 2010
Pricing by Rumpelstiltskin: How to Make Conjoint into an even Better Pricing Research Method
Webinar
4 March 2010
What makes the guest tick – what are they willing to pay? How am I meant to successfully sell my product if I don’t know anything about the person who’s paying?
Lecture at the German Hotel Congress in Berlin
26 January 2010
Market research about services
Guest lecture as part of the course "Market and Communication Research" at the Pforzheim University
19 January 2010
2009
Psychological Pricing: Understanding and Predicting Purchase Decisions
Guest lecture as part of the course "Empiric Economic Research" at the Technical University of Munich
14 December 2009
Professional Price Optimisation: Sound Methods, Successful Implementation
BVM seminar in Berlin
9 - 10 December 2009
Pricing by Rumpelstiltskin: How to Make Conjoint into an even Better Pricing Research Method
Webinar
1 December 2009
Smarter Pricing with GRIPS
Lecture at regional BVM meeting in Stuttgart
26 November 2009
Measurement of Service Quality
BVM seminar in Berlin
24 November 2009
Optimising Customer Relationships: Customer Satisfaction and Retention
BVM seminar in Berlin
23 November 2009
Smarter Pricing with GRIPS
Lecture at regional BVM meeting in Bielefeld
18 November 2009
B2B Customer Satisfaction Research: Specifics and Challenges
Webinar
18 November 2009
Mystery Shopping: Myths and Misconceptions
Webinar
12 November 2009
Market Opportunities via Customer Surveys – Use of BI Methodologies in the Dynamic Market Research Environment
Lecture at the Cognos Performance 2009 in Mainz
10 November 2009
The Lemming Reflex - The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the 10th Communication, Media and Marketing Meeting at Verbundnetz Gas AG in Leipzig
6 November 2009
The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at the DEHOGA General Meeting in Frankfurt
2 November 2009
Psychological Pricing: On Wasted Margins and Unnecessary Price Wars
Lecture at the E.ON Ruhrgas Market Research Day in Essen
30 October 2009
Pricing by Rumpelstiltskin: How to Make Conjoint into an even Better Pricing Research Method
Lecture at the market research congress "Research & Results 2009" in Munich
29 October 2009
The Path to Destination: On Forks, Dead Ends and Pitfalls in B2B Satisfation Research
Lecture at the market research congress "Research & Results 2009" in Munich
29 October 2009
On Myths and Misconceptions: What You Should Have Known About Mystery Shopping All Along
Lecture at the market research congress "Research & Results 2009" in Munich
28 October 2009
How Much May a Newspaper Cost? The Relevance of the Sales Price
Lecture at the Newspaper Congress 2009 in Fulda
15 September 2009
Service Quality in Main Customer Care Centres
Vocatus Industry Forum Telecommunications in Berlin
10-11 September 2009
"Psycho-Logical Pricing": On Expensive Errors and Valuable Chances in Pricing, Part II
Lecture at the HSMA MICE Day 2009 in Neuss
19 August 2009
Psychological Price-based Consumer Typology
Lecture at the 15th GWPs Symposium (Society for Applied Economic Psychology) in Ludwigshafen
10-11 July 2009
Increase Your Sales Success via Mystery Shopping
Vocatus Business Forum in Munich
8 July 2009
Logistic Regression / Factor Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
3 July 2009
The Lemming Reflex: The Earlier You Jump, the Faster You'll Get Squashed
Lecture at "Price Cuts Aren't the Solution Either: Fresh Impetus for Brand and Price in Turbulent Times", an event with Musiol Munzinger Sasserath in Frankfurt
2 July 2009
An Introduction into Regression Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
29 May 2009
The Icing on the Cake - From Measuring Satisfaction to Understanding the Customer Experience at POS
Lecture at the KuBis 2009 User Conference on Customer Retention, Service Quality, Brand and Brand Management in Bonn
13 May 2009
"Psycho-Logical Pricing": On Expensive Errors and Valuable Chances in Pricing
Lecture at the HSMA Pricing & Distribution Day in Frankfurt
5 May 2009
Service Quality in Customer Care Centres
Vocatus Indrustry Forum Automobile in Wolfsburg
23 April 2009
Pricing in Times of Crisis: Getting Out of the Downwards Spiral
Vocatus Business Forum in Munich
3 April 2009
Pricing in Times of Crisis: Getting Out of the Downwards Spiral
Vocatus Business Forum in Munich
26 March 2009
The Art of Pricing: Efficient Lever to Higher Margins
ESOMAR workshop in conjunction with ESOMAR Conference "Shopper and Retail 2009" in London, UK
2 March 2009
Smarter Pricing with GRIPS
Lecture at the University of Cologne
3 February 2009
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the Technical University Munich
13 January 2009
2008
Professional Price Optimisation: Sound Methods, Successful Implementation
BVM-Seminar in Berlin
8-9 December 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Nuremberg
2 December 2008
How a Hot Potato Can Help You Hit the Jackpot: The Added Value of New Approaches in Pricing Research
Lecture at the Research & Results Market Reserach Congress 2008 in Munich
19 November 2008
The Icing on the Cake - From Measuring Satisfaction to Understanding the Customer Experience at POS
Lecture at the Research & Results Market Research Congress 2008 in Munich
18 November 2008
Service Quality in Main Customer Care Centres
Vocatus Indrustry Forum Telecommunications in Dresden
16 October 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Hamburg
30 September 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Dusseldorf
29 September 2008
Truth beyond Common Beliefs
Boosting the Validity of Conjoint-based Modelling by Replacing Rational
Assumptions with Empirical Insights
ESOMAR Congress 2008: "Frontiers" in Montreal
24 September 2008
Pricing beyond the Homo Oeconomicus
Lecture at the IAREP/SABE 2008 World Meeting in Rome
3-6 September 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Munich
15 July 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Berlin
7 July 2008
Logistic Regression / Factor Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
27 June 2008
Striking New Paths in Information Management: Interactive Online Reporting
Vocatus Business Forum in Munich
12 June 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the 43rd BVM Congress in Hamburg (nominated for the German Market Research Prize 2008 in the category "Best Study")
6 June 2008
Psychology of Pricing: Hidden Margins beyond Normative Modelling
Guest lecture at Aarhus School of Business / University of Aarhus in Aarhus
20 May 2008
An Introduction into Regression Analysis
Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich
16 May 2008
Smarter Pricing with GRIPS (Grand International Price Study)
Lecture at the regional BVM meeting in Hanover
6 May 2008
"Staff Surveys - Utilising the Potential of a Management Tool"
Vocatus Business Forum in Munich
17 April 2008
"Service Quality in Main Customer Care Centres"
Vocatus Indrustry Forum Automotive in Munich
8 April 2008
Psychological Pricing: Understanding Decisions, Affecting Behavior
Lecture at the HEUREKA 2008 Congress in Stuttgart
6 March 2008
2007
Between Science and Consulting: Empiric Work in Market Research
Guest lecture as part of the lecture course "Empiric Social Research" at the Technical University of Munich
5 December 2007
The Fragmented Consumer
Five reasons why conventional approaches lead to research "off target"
Lecture at the Research & Results Congress in Munich
21 November 2007
Measuring Service Quality
BVM-Seminar in Berlin
20 November 2007
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM meeting in Cologne
8 October 2007
The Psychology of Price Structure and the Theory of Partial Comparisons
Lecture at the IAREP 2007 Conference "Values and Economy" in Ljubljana
10 September 2007
The Psychology of Price Structure: Challenging the Axioms of Nonlinear Pricing
Lecture at the IAREP 2007 Conference "Values and Economy" in Ljubljana
9 September 2007
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-meeting in Hannover
19 June 2007
Design a questionnaire, pose a question
Lecture special study PR of the bavarian academy for adversising and marketing in Munich
15 June 2007
Steering with Prices - How does it work?
Lecture at the FIV-Symposium "Financing of mobility depending on usage" in Darmstadt
14 June 2007
Understanding integrated decision processes
Lecture at the 4th congress >customer at focus< in Nuremberg
13 - 14 June 2007
NPS from the Market Research Perspective: Much Ado About Nothing
Lecture at the NPS User Conference in Bonn
23 May 2007
Online customer panels bring you closer to your customers
Lecture at the Market Research Solutions Seminar in Frankfurt
15 May 2007
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Stuttgart
19 April 2007
Price Research: Theories, Methods and Implementation
BVM-Seminar in Berlin
16 - 17 April 2007
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Bielefeld
22 March 2007
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Mannheim
13 March 2007
Psychological Price Optimization
Lecture at the regional BVM-Meeting in Dusseldorf
6 March 2007
Dynamic Customer Segmentation
Lecture at the regional BVM-Meeting in Frankfurt in cooperation with the
Marketing Club Frankfurt
26 February 2007
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Hamburg
6 February 2007
2006
Customer Life Cycle Analysis via CAWI
Lecture on the congress for online market research in enterprises in Köln-Hürth
24 November 2006
Dynamic segmentation in the leisure industry
ESOMAR Congress 2006: "Leisure 2006" in Rome
5 - 7 November 2006
Motive-Oriented-Personal-Search (MOPS)
Lecture at the regional BVM-Meeting in Nuremberg
24 October 2006
Measuring service quality
Lecture within the framework of the teaching post with the Professional Association of German Market and Social
Researchers (BVM) in Berlin
11 October 2006
Defragment the Customer
Three ways to unleash the predictive power of market research - exemplified by price research
ESOMAR Congress 2006: "The predictive power of research" in London
18 September 2006
Modern methods in market research
Seminar within the framework of the teaching post at the Institute for Psychology at the Technical University of
Darmstadt
Summer semester 2006
Dynamic Customer Segmentation
Lecture at the regional BVM-Meeting in Munich
23 May 2006
Price research in practice
Seminar within the framework of the teaching post with the Professional Association of German Market and Social
Researchers (BVM) in Berlin
31 March 2006
Efficient questionnaire design
Lecture within the framework of the teaching post at the Bavarian Academy for Marketing and Advertising in
Munich
25 March 2006
2005
Service Performance Index for Contact Centres
CC Benchmarks e.V. Workshop in Düsseldorf
9 November 2005
Motive-oriented Personal Search in the Tourism Industry
TUI Research Meeting in Palma de Mallorca
21 October 2005
Overcoming the Babylonian Confusion of Tongues
Consumer Personality and Research Conference in Dubrovnik
21 September 2005
Exchanging Experiences of Complaint Management
in energy supply companies
Workshop in Frankfurt/Main
20 September 2005
Matching with Added Value Instead of Being Spoilt for Choice
How one can support the customer when searching for the right offer
BVM Specialist Conference in Frankfurt
13 September 2005
Service Quality in Main Customer Care Centres
Study jointly commissioned by mobile phone providers
Sector forum in Bad Goeggingen
15/16 June 2005
Service Quality in Main Customer Care Centres
Study jointly commissioned by fixed line providers (telecommunications)
Round table in Cologne
13 May 2005
Service Quality in Main Customer Care Centres
Study jointly commissioned by energy suppliers
VDEW Steering Committee in Berlin
22 April 2005
Service Quality in Main Customer Care Centres
Study jointly commissioned by automobile manufacturers
Round table in Cologne
12 April 2005
Questionnaire design in practice
Lecture within the framework of the teaching post at the Bavarian Academy for Marketing and Advertising in
Munich
8 April 2005