Masterclass The Pricing Toolbox: Essentials and Advanced Methods
2-day training of the European Pricing Platform
22 - 23 September 2010
9 a.m. - 5.30 p.m.
Frankfurt
Trainer:
Dr. Florian Bauer (Vocatus)
Building on a validated theoretical framework as well as on many case studies from different industries, the seminar will convey insights that go beyond the classical assumptions and tools of price research and strategy. Traditional price management and the formal modelling of optimal prices are based upon the assumption of a rational decision-maker. Although this simplification facilitates mathematical modelling and arithmetical price optimisation, it totally ignores potential margins that arise from the consistently suboptimal decision strategies of real-life customers.
This seminar explains the psycho-logic of a real-life decision-maker and systematic errors that people repeatedly make when arriving at purchase decisions. Moreover, it shows how to effectively convert the insights into price promotions and price communication as well as how to derive opportunities for implementing these findings in your own pricing approach and internal decision and controlling process.
For more information and registration, please click here
Price:
ePP-Participants: EUR 1,160
Non-participants: EUR 1,285