Publications
Events
Our staff use regular lectures and events to present our research approaches and current projects to a broad specialist audience.
In addition, we conduct practice-oriented in-house training events on the topics of pricing, customer satisfaction, service quality, and a general introduction to market research. If you're interested, simply contact us at: beratung@vocatus.de
In what follows, you'll find an overview of the most recent lectures and events:
| Professional Price Optimisation: Sound Methods, Successful Implementation BVM-Seminar in Berlin 8-9 December 2008 |
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| Smarter Pricing with GRIPS (Grand International Price Study) Lecture at the regional BVM meeting in Hamburg 30 September 2008 |
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| Smarter Pricing with GRIPS (Grand International Price Study) Lecture at the regional BVM meeting in Dusseldorf 29 September 2008 |
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| Truth beyond Common Beliefs Boosting the Validity of Conjoint-based Modelling by Replacing Rational Assumptions with Empirical Insights ESOMAR Congress 2008: "Frontiers" in Montreal 24 September 2008 |
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| Smarter Pricing with GRIPS (Grand International Price Study) Lecture at the regional BVM meeting in Munich 15 July 2008 |
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| Smarter Pricing with GRIPS (Grand International Price Study) Lecture at the regional BVM meeting in Berlin 7 July 2008 |
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| Logistic Regression / Factor Analysis Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich 27 June 2008 |
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| Managing Market Research Data Efficiently: Interactive Online Reports Vocatus Business Forum in Munich 12 June 2008 |
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| Smarter Pricing with GRIPS (Grand International Price Study) Lecture at the 43rd BVM Congress in Hamburg (nominated for the German Market Research Prize 2008 in the category "Best Study") 6 June 2008 |
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| An Introduction into Regression Analysis Guest lecture as part of the course "Multivariate statistics" at the Technical University of Munich 16 May 2008 |
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| Smarter Pricing with GRIPS (Grand International Price Study) Lecture at the regional BVM meeting in Hanover 6 May 2008 |
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| "Staff Surveys - Utilising the Potential of a Management Tool" Vocatus Business Forum in Munich 17 April 2008 |
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| "Service Quality in Main Customer Care Centres" Vocatus Indrustry Forum Automotive in Munich 8 April 2008 |
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| Psychological Pricing: Understanding Decisions, Affecting Behavior Lecture at the HEUREKA 2008 Congress in Stuttgart 6 March 2008 |
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| Between Science and Consulting: Empiric Work in Market Research Guest lecture as part of the lecture course "Empiric Social Research" at the Technical University of Munich 5 December 2007 |
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| The Fragmented Consumer Five reasons why conventional approaches lead to research "off target" Lecture at the Research & Results Congress in Munich 21 November 2007 |
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| Measuring Service Quality BVM-Seminar in Berlin 20 November 2007 |
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| Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM meeting in Cologne 8 October 2007 |
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| The Psychology of Price Structure and the Theory of Partial Comparisons Lecture at the IAREP 2007 Conference "Values and Economy" in Ljubljana 10 September 2007 |
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| The Psychology of Price Structure: Challenging the Axioms of Nonlinear Pricing Lecture at the IAREP 2007 Conference "Values and Economy" in Ljubljana 9 September 2007 |
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| Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM-meeting in Hannover 19 June 2007 |
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| Design a questionnaire, pose a question Lecture special study PR of the bavarian academy for adversising and marketing in Munich 15 June 2007 |
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| Steering with Prices - How does it work? Lecture at the FIV-Symposium "Financing of mobility depending on usage" in Darmstadt 14 June 2007 |
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| Understanding integrated decision processes Lecture at the 4th congress >customer at focus< in Nuremberg 13 - 14 June 2007 |
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NPS from the Market Research Perspective: Much Ado About Nothing Lecture at the NPS User Conference in Bonn 23 May 2007 |
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| Online customer panels bring you closer to your customers Lecture at the Market Research Solutions Seminar in Frankfurt 15 May 2007 |
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| Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM-Meeting in Stuttgart 19 April 2007 |
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| Price Research: Theories, Methods and Implementation BVM-Seminar in Berlin 16 - 17 April 2007 |
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Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM-Meeting in Bielefeld 22 March 2007 |
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Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM-Meeting in Mannheim 13 March 2007 |
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Psychological Price Optimization Lecture at the regional BVM-Meeting in Dusseldorf 6 March 2007 |
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Dynamic Customer Segmentation Lecture at the regional BVM-Meeting in Frankfurt in cooperation with the Marketing Club Frankfurt 26 February 2007 |
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Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM-Meeting in Hamburg 6 February 2007 |
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Customer Life Cycle Analysis via CAWI Lecture on the congress for online market research in enterprises in Köln-Hürth 24 November 2006 |
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Dynamic segmentation in the leisure industry ESOMAR Congress 2006: "Leisure 2006" in Rome 5 - 7 November 2006 |
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Motive-Oriented-Personal-Search (MOPS) Lecture at the regional BVM-Meeting in Nuremberg 24 October 2006 |
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Measuring service quality Lecture within the framework of the teaching post with the Professional Association of German Market and Social Researchers (BVM) in Berlin 11 October 2006 |
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Defragment the Customer Three ways to unleash the predictive power of market research - exemplified by price research ESOMAR Congress 2006: "The predictive power of research" in London 18 September 2006 |
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Modern methods in market research Seminar within the framework of the teaching post at the Institute for Psychology at the Technical University of Darmstadt Summer semester 2006 Dynamic Customer Segmentation Lecture at the regional BVM-Meeting in Munich 23 May 2006 Price research in practice Seminar within the framework of the teaching post with the Professional Association of German Market and Social Researchers (BVM) in Berlin 31 March 2006 Efficient questionnaire design Lecture within the framework of the teaching post at the Bavarian Academy for Marketing and Advertising in Munich 25 March 2006 Service Performance Index for Contact Centres CC Benchmarks e.V. Workshop in Dsseldorf 9 November 2005 Motive-oriented Personal Search in the Tourism Industry TUI Research Meeting in Palma de Mallorca 21 October 2005 Overcoming the Babylonian Confusion of Tongues Consumer Personality and Research Conference in Dubrovnik 21 September 2005 Exchanging Experiences of Complaint Management in energy supply companies Workshop in Frankfurt/Main 20 September 2005 Matching with Added Value Instead of Being Spoilt for Choice How one can support the customer when searching for the right offer BVM Specialist Conference in Frankfurt 13 September 2005 Service Quality in Main Customer Care Centres Study jointly commissioned by mobile phone providers Sector forum in Bad Gggingen 15/16 June 2005 Service Quality in Main Customer Care Centres Study jointly commissioned by fixed line providers (telecommunications) Round table in Cologne 13 May 2005 Service Quality in Main Customer Care Centres Study jointly commissioned by energy suppliers VDEW Steering Committee in Berlin 22 April 2005 Service Quality in Main Customer Care Centres Study jointly commissioned by automobile manufacturers Round table in Cologne 12 April 2005 Questionnaire design in practice Lecture within the framework of the teaching post at the Bavarian Academy for Marketing and Advertising in Munich 8 April 2005 |