Do you have any questions?
We would be happy to answer all of your questions by phone or via email.
+49 (0)8142 5069-0
Florian Bauer, Ph.D.
Master and Phd in Psychology at the TU Darmstadt, MIT, and Harvard
Board member of the Professional Association of German Market and Social Researchers (BVM) for two years
Responsible for the area of market research
Oliver Gaedeke, Ph.D.
Proven expertise in the development of sales and service strategies for banks and insurance companies
Over 15 years' experience in consulting and market research for financial service providers with a focus on branding, loyalty, product development and targeting
Degree in Psychology and conferral of doctorate at the Technical University of Berlin, current lecturer in "The Psychology of Brand Management" at Fresenius University, Cologne
Proven expertise in the measurement of service quality as well as its optimisation in various sectors and regarding several touchpoints
Close to 20 years of experience in consultancy and market research, particularly in the telecommunications market
Studied business administration and empirical social research at Augsburg University
Hardy C. Koth
Bachelor in Business Administration plus MBA at the University of Washington and at the University of Chicago
Former member of the executive board at Booz Allen Hamilton
International President of IRIS (International Research InstituteS)
Responsible for the area of acquisition and customer care
Patricia Lüer, Ph.D.
Many years' experience of international strategy consulting (primarily with Booz Allen Hamilton)
A total of more than 15 years' experience of market research in both an agency as well as an operational context (including time spent with Zurich Financial Services in Zürich)
Degree in Business Administration from the University of Bayreuth; doctorate in Marketing from the Ingolstadt School of Management
Alexander S. Weigmann
Master in Electrical Engineering at the TU Munich and at EURECOM (France)
Master in Business Administration at the TU Munich and UC Berkeley (USA)
Responsible for the areas of finance and IT
Gaby Wiegran, Ph.D.
Master and Phd in Business Administration at the University of Munich
Has published various books on the topic of customer retention, customer satisfaction, and employee management
Responsible for the areas of marketing, law, and human resources
Work at Vocatus
Behavioral Pricing - or: the end of the myth of "willingness to pay"